Raising Literacy Australia - Our Story


The Big Book Club initiative commenced in South Australia with the aim to encourage reading through a state wide 'Book Club' for adult readers, appropriately named 'The Big Book Club'.  Author tours in suburban and regional areas brought communities together and helped to boost library memberships and establish new book clubs.


The organisation expanded with the implementation of an early intervention literacy campaign educating parents to read to their children from birth. The Little Big Book Club was officially launched in 2005 and in the following year, 20,000 families across the state with a baby aged 0-12 months were given the first free 'reading pack for babies'.


With the continued positive growth of the organisation we took the opportunity to reflect on our practices, our place in the marketplace and how the organisation’s name supports our purpose, goals and priorities. As a result, we are pleased to introduce our new name - Raising Literacy Australia, with our purpose to enrich Australian lives through literacy.

This year we also celebrate The Little Big Book Club's ten year anniversary.  Key achievements of this program include:

  • 70% of SA families are reading to their children more often,
  • 200,000 reading packs have been distributed to SA families since 2005,
  • 184,000 families attended Story Time and Baby Time sessions at their local public library in 2013 and
  • In 2015, babies, toddlers and preschoolers will all have access to free reading resources to support their development.