Grug Media

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Never too young to start reading
Babies can make friends with characters they will meet again and again in April’s The Advertiser Little Big Book Club releases. The club features three groups of books that form part of a series – the My First Board Books by publisher Dorling Kindersley, Grug-The Series by Ted Prior, and The Rascal Series by acclaimed author Paul Jennings – with a particular focus on books for the very young. National marketing and communications officer Nicole Marshall said the My First Board Books series – which includes My First Word , My First Numbers, and My First Colours – is perfect for our smallest readers because of the colourful pictures and introduction to simple words and numbers. She said babies also appreciate repetition and that characters in a series can become much-loved friends. ‘‘If a child reads a book and finds a character they like, they can revisit the character over and over again,’’ she said. New mum Kim Genrich, 27, said the My First Board Books were just right for her two month-old baby Cooper because of their sturdy cardboard pages and the vivid use of colour. ‘‘Cooper has just started focusing and is really looking at the bright pictures,’’ she said. Ms Genrich said she was looking forward to introducing Cooper to other books in the series as he gets older, to teach him words and numbers. The Advertiser Little Big Book Club provides all parents with babies aged 0-12 months with a free ‘‘It’s Story Time’’ reading pack, featuring a copy of the It’s Rhyme Time book and DVD.

Copy courtesy of The Advertiser
Written by Julian Swallow, 23/4/11

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