The Little Big Book Club in partnership with Vegemite is pleased to introduce an exciting new addition to the Vegemite Little Aussie Reader program.

Launched on 1 September 2009, It's a b c Time is a national, multilayered project that includes the distribution of 50,000 FREE reading and activity packs via libraries, play groups and shopping centres for families with children aged 3 - 5 years.

Designed in consultation with early childhood educators, the alphabet picture and activity books promote letter knowledge, phonological awareness (the awareness that language is composed of sounds and the understanding of the relationship of these sounds in sentences, syllables, and rhyming) and also encourage children to write and draw.

Importantly, It's a b c Time is based on the understanding that children learn best through play and love spending time with their families - it's fun!

To help parents and caregivers get the most benefit from the packs, a series of useful tips have been included within the pages of the books to further support the development of their children's reading and writing skills.

Click on the links below to download pages from the It's a b c Time Activity Pack.

• Alphabet Dot-to-Dot
• C is for Colour
• Match the Letter
• Odd-One-Out
• Practice Letters
• Words that Rhyme

It's a b c Time packs are also available for purchase by child care centres, public libraries and anyone interested in the area of early childhood language and literacy development. To discuss placing an order, please contact:

Sue Hill - National Business Development Manager
P: (08) 8362 9044
E: sue.hill@tbbcinc.com.au